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Why Marketing Should Be The #1 Priority as a Real Estate Investor

Posted by | Posted in Business and Finance, Real Estate | Posted on 25-10-2008

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3 Reasons Why Marketing Should Be Your #1 Priority as a Beginning Real Estate Investor:

1. You don’t have to be able to finance a deal to make money in real estate!

That’s where wholesaling comes into play. What better way to get started in real estate than getting your marketing going, learning how to qualify a seller lead, contract a property, wholesale it to another investor, and make several thousand dollars with little to no risk.

When wholesaling, you do not have to actually close on the property yourself. You can simply assign the contract to another investor for your wholesale fee. Typically, wholesale fees can range anywhere from $3K to $10K but could be any amount as long as the deal justifies it.

2. Give Yourself an Out in the Contract

By having an out in your contract, you have an opportunity to close a deal with little to no recourse if you don’t.

The classic out that we used when getting started as a real estate investor was “This agreement is subject to partner’s approval.” Doesn’t matter if you really have an actual partner or not. If you don’t like anything what so ever about the deal or you can’t get it financed, your partner says “NO DEAL.”

You could also write that the contract is contingent on acquiring financing for the deal. If you are unable to get it squared away, you’re out of the deal clean (accept possibly the earnest money you put in the deal and your time). This is well worth it though compared to the tens of thousands of dollars you can make on one deal.

3. Great Deals Get Financed

If you have an awesome deal under contract, chances are, you’re going to take action like you never have before. This could be just the motivation you need to find someone to finance deals for you. There’s nothing like having a killer deal under contract attached to a deadline to close on it.

That’s how you are going to get started in real estate investing!

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